- EMQ – Exact Match Query or your Target/Main keyword.
- PMQ – Partial March Query.
- Spread Keywords – Keywords important b/c they are found in your competitor pages.
- DOM Vector – Our proprietary testing of the Document Object Model (DOM).
- Image Entity – Our proprietary testing of Google’s Image AI that will produce image sources that can and should be used in your page with proper citing.
- BERT Test 1 – We test BERT phrases from the SERPs and extract the best keywords based on the frequency used in top phrases and score them from 0-4.
- NM/RB Test 2 – Proprietary testing method Neural Matching and RankBrain words allocated +10 points for each winning word.
- NM/RB Test 3 – Proprietary testing method that further analyzes and finds the best synonyms / metonymy that are scored from 0-10.
