Greg Bessoni, an experienced digital marketer and travel executive, raised an interesting point in a recent discussion about the role of artificial intelligence (AI) in search engine optimization (SEO) and competing against Google’s technical prowess. With Google constantly improving its AI detection capabilities, it’s essential for SEO professionals to stay ahead of the curve and ensure their clients’ websites rank higher than their competitors.

Google’s AI technology leads the industry with evolving algorithms and machine learning techniques.

The tech giant relentlessly pursues relevant search results, making it challenging for websites to surpass its sophisticated detection systems.

Greg was right: SEO professionals must outperform their competitors, not outsmart Google. Though it’s tough to beat Google’s AI, businesses should prioritize adding value for their audience and optimizing websites to outrank rivals.

The only tool on the market that offers, not only an advanced AI detection method, but also compares your text with the top 20 SERP competitors for your query, is SEO Co-Pilot. Beating your competition, is what Greg recommends and why he built this feature into the tool.

In addition, here are a few strategies Greg offers, that can help businesses stay competitive in the ever-evolving landscape of SEO:

1. Craft user-centric content of superior quality: Rather than deceiving Google’s algorithms, prioritize producing valuable and captivating content that caters to your intended audience. This will not only boost your search rankings but also establish your brand as a leading voice in your field.
2. Optimize your website for speed, mobile-friendliness, and accessibility to prioritize technical SEO. These factors impact user experience and Google’s ranking algorithm.
3. Stay informed about Google’s algorithm updates to adapt your SEO strategies and maintain website visibility in search results. Stay ahead of competitors with this knowledge.
4. Strengthen your backlink profile: Acquiring high-quality backlinks from authoritative websites can boost your website’s credibility and search engine rankings. Strategize partnerships, guest blogging, and outreach to obtain relevant, quality backlinks.

To conclude, though it’s risky to bet against Google’s technical prowess, SEO professionals can still succeed by outperforming their rivals. By prioritizing user experience, staying informed about algorithm updates, and using advanced SEO techniques, businesses can keep their websites visible and competitive in the constantly evolving world of search engine optimization.